Salomon Unveils all-new Sense Collection

PRESS RELEASE

Salomon Sense Ride

Rooted in its passion for mountain sports, Salomon is a French-based brand with 70 years’ worth of heritage in developing new technologies and progressive craftsmanship in the field of outdoor sports. Committed in strengthening its engagement with various outdoor sporting communities, Salomon has been channeling its efforts towards promoting trail running.

From producing an extensive range of innovative trail running footwear to mounting a series of trail running events, Salomon seeks to expose the sport of trail running to a wider network of runners and outdoor enthusiasts. Consistent with this advocacy, Salomon sustains the momentum of encouraging more people to run with nature as it unveils its all-new Sense Collection.

Salomon Sense Pro (Evening Blue)

Salomon Sense Pro (Navy Blazer)

Developed in the company’s Annecy Design Center in France – where engineers, designers, and athletes collaborate to produce innovative solutions that will continually enhance its offerings – the Sense Collection was designed to provide runners with maximum comfort and protection amid long runs through the toughest terrains and roughest of surfaces.

Inspired by trail runners’ commitment to pushing the limits of their minds and bodies as they enjoy immersing in nature, the Sense Collection features three new footwear designs that will encourage trail runners to get off the beaten track and experience traversing through more diverse landscapes.

Leading the pack is the Sense Ride shoe which received tremendous feedback from testers and running specialists. Drawing from the key features of the S/LAB Sense Ultra, the Sense Ride embodies a new standard of performance for the brand’s range as it bears progressive technologies that will enable trail runners to go the distance.

These include the VIBE midsole technology which serves to provide better energy return and more cushioning capabilities via its Energy Cell+ material. Meanwhile, the CONTRAGRIP with Premium Wet Traction ensures extra grip on wet and slippery surfaces. Moreover, the Sense Ride shoe was built with a natural rocker profile to deliver a smooth ride along with an 8mm heel drop and bottom unit geometries to suit the needs of a large cross-section of runners.

From dry to grassy pathways to routes with intermittent obstacles and debris, the Sense Ride ensures pro trail runners and beginners alike with a smooth and secured experience. Sleek and lighter than most trail running footwear, the Sense Ride comes in the Navy Blazer colorway.

For those who opt for more speed, the Sense Collection offers the Sense Pro 2. Crafted for a more lightweight and faster running experience, the Sense Pro 2 also bears the Energy Cell+ component. Also, included in the line-up is the Sense Pro Max with VIBE midsole technology; a trail running shoe that’s meant for those who seek more protection when going on longer runs.

In line with the launch of the Sense Collection, Salomon is more than thrilled to roll out an exciting campaign. Ongoing until November 15, Salomon offers a Php 1,000 discount for every purchase of any Sense Collection footwear. Upon purchase of a Sense Collection footwear and any regular-priced Salomon product, one is entitled to a Free Trail Running Session. For those who will join the Trail Session, there will be a free Trail running shirt, Sense ride testing units and raffle prizes.

Limited to 15 persons per batch, two sessions will be held in November with Salomon’s roster of athletes including TJ Isla, Erick Guieb, Miguel Lopez, Majo Liao, and Aldean Lim. At the event, raffle prizes will be given away to attendees. Plus, shoe testing units of the Sense Ride will be made available. This offer is not valid in conjunction with other discounts, markdown vouchers, and other promotions.

ABOUT PRIMER GROUP OF COMPANIES

Established in the Philippines in 1985, the Primer Group of Companies is engaged in the retail and distribution of the world’s top and premium consumer brands in outdoor, travel, footwear, fashion, wellness and urban lifestyle. It has also established a solid ground in the industrial products and services landscape, with companies in full-scale printing, air-conditioning and creative graphic design and services.

The company is aggressively expanding to become the leader in the global distribution and innovation of premium goods and services. Its retail authority alone has grown to over 150 premium brands, with over 500 free-standing stores worldwide. Headquartered in Manila, Philippines, the Primer Group employs over 3,000; and has presence in Hong Kong, Indonesia, Japan, Malaysia, Singapore, Taiwan, Thailand, Vietnam, Australia and the United Kingdom.