Papa Jack and Sir Chief Campaigns Change for a Better Pilipinas with Krem-Top

"Can a brand bring about positive change towards community progress and nation-building?" This was also a question lounging in my head before and upon my arrival campaign launching.

Thursday last week, December 5, I and together with other co-bloggers (mostly to my surprise, running bloggers instead of food bloggers) were invited for the launching of "Krem-Top's Change for the Better Pilipinas Campaign" at the Wangfu Restaurant in Tomas Morato.

The launch was guested by two (2) handsome endorsers of Krem-Top - 90.7 Love Radio's DJ Papa Jack (John Gemperle) and the actor of the hit love story series "Be Careful with my Heart" Sir Chief (Richard Yap) who is also the owner of Wangfu Chinese Bistro (which has just opened last Oct. 13, 2013).

Menu for lunch during the launch

People from the media (ABS-CBN) also abound during the launch eager to ask questions to both personalities from the show-business related topics (of which I was not able to relate, sorry!) and on to more challenging questions such as how they could possibly inspire the people to change for the better? Even for me, I couldn't simply answer the question without first contemplating hard enough about it! But both endorsers John Gemperle (Papa Jack) and Richard Yap (Sir Chief) have answers in simplest way possible.

For Richard Yap, simply following the traffic rules, obeying the laws of the land, not throwing pieces of garbage anywhere, can do a lot to change a community when everybody is doing and following it. As for John Gemperle, caring for his family and loving them unconditionally coupled with enjoying the things you love to do makes him feel harmonious with everything around him.

Another answer that I loved most is about keeping everything positive around, refraining from negativity which includes criticism and abusing our freedom of Speech. The freedom of Speech according to Richard Yap, is not the freedom to blurt out anything that you want to say, not minding if it could hurt/damage someone or not, but it should be a way to inspire and motivate our fellowmen.

Carrying the Krem-Top brand (launched in 2010) with them in this campaign, they will push the envelope of declaring a better Pilipinas as not just merely a vision, but a reality by "telling Filipinos that small changes when done together can affect a change not just for the individual but for an entire country. All it takes is the will and participation of the greater majority."

This made me realize once again, that we don't have to become a Superhero or to be in Power to contribute and help in our community as just by following and doing the simple things, we can be a better change that we aim to be.