Adidas Crowns the 2011 King of the Road

News Release from Adidas about the recently successful 2011 Adidas King of the Road

MANILA, October 23 - The adidas King of the Road (KOTR) came to a vibrant and colorful close at the Bonifacio Global City grounds as thousands of participants fought to the finish as they vied for the ‘adidas Southeast Asia King of the Road 2011’ crown.

Exemplifying the brand’s exceptional commitment to sport, the adidas KOTR has unified runners from all around Asia – with participants from Thailand, then Singapore, Indonesia, and Malaysia. The race then culminated here in its first ever host country, making Philippines the ultimate race destination. Represented through the variety of different coloured adidas singlets, the multi-colour showcase is meant to demonstrate the vibrancy of the sports scene across Southeast Asia.

The adidas KOTR was a testament to the keen and enthusiastic participants overflowing with energy as early as three in the morning as they prepare for the very first gunstart at 5AM. With three different categories varying from 5K, to 16.8K and 21K, the routes make for an enjoyable and pleasant race day. adidas definitely delivered the race of a lifetime, creating an experience where runners not only challenged themselves but also achieved personal breakthroughs. Celebrities who made personal breakthroughs in this race are Robi Domingo, Rich Hardin, and Karylle . Even Iza Calzado, Will DeVaughn, Kim Atienza, and Rovilson Fernandez went all in with at the adidas King of the Road race.

The 16.8K category is the most distinctive signature distance this year as winners from the previous legs in Thailand, Singapore, Indonesia, and Malaysia were flown in to represent their countries. Taking home the King of the Road 2011 crowns are I Gusti Gede Karang Asem with a running time of 57:58 and Mary Joy Tabal with a runnning time of 1:04:44 for our 16.8K Southeast Asian winners, David Mutai with a running time of 54:41 and Esthar Karimi with a running time of 1:02:07 for the 16.8K Open Category; John Philip Duenas with a running time of 54:41 for the 16.8K Closed Category; Kimbert Sarmiento with a running time of 15:59 for the 5K Category; and Frederick Mwingirwa Mathiu with a running time of 1:10:12 for the 21K Category.

With the availability of premium running products and training platforms, adidas provides runners with the tools needed for a better run—whether it’s finishing the first marathon or breaking a personal best. From the adiNation of Runners, a running community formed to help motivate and train running enthusiasts to train together on a weekly basis; to the launch of the adidas miCoach virtual training system, nothing else gets a runner more prepared for a race than adidas. Race analysis and photos will be made available 3 weeks after the race day at www.runrio.com.

For more information and updates, participants may continuously check www.adidaskingoftheroad.com or visit www.facebook.com/adidasPhilippines.